Analysts noted the growing interest of Russians in one-room apartments

Buyers in the mass-market of new buildings in Moscow are demonstrating a growing demand for more spacious studio apartments. Such data follows from a joint study by NDV Real Estate Supermarket and BAZA Development, which was reviewed by Izvestia on September 1.

According to the study, the main trend was the redistribution of interest in favor of larger apartments. So, over the past year, the share of buyers interested in "one-bedroom apartments" ranging from 33 to 38 square meters has increased by 3.5%, reaching 56.4% of total sales. Apartments from 38 to 43 square meters also showed a noticeable increase — demand for them increased by 2%, and their share amounted to 22.5%.

At the same time, the popularity of more compact and, as a rule, more budget options is declining. Interest in facilities ranging from 28 to 33 square meters decreased by 5.7%, and now they occupy only 14.3% of the market. The largest one-room apartments (starting from 48 sq. m.) remain unpopular, the demand for which is stable, but extremely low (about 2%).

"We see a steady interest in one-room apartments in the mass segment. Despite the high mortgage rates, which had the greatest impact on the comfort class segment after the cancellation of preferential mortgages, prices remain stable. Developers actively apply various discounts and promotions to stimulate sales and maintain demand," said Tatiana Podkidysheva, Executive Director of NDV Supermarket of Real Estate.

Demand test: sales of new buildings in some regions have halved

Developers hope for a reduction in the key interest rate and targeted expansion of preferential mortgage programs.

Despite the growing demand for spacious meters, the cost per square meter in the comfort and comfort+ segments has hardly changed. As of the beginning of August, the average price of the "square" was 366.2 thousand rubles, showing a minimum monthly increase of only 0.3%.

These changes in customer preferences already have a direct impact on the offer from developers. Developers are actively reviewing apartment design in new projects: the share of studios is decreasing, and instead the offer of one-room apartments with improved layouts is expanding. The main focus is shifting towards the Eurodvushka format — apartments with an average area of 38 to 47 square meters, which combine functionality and comfort.

"Buyers are increasingly choosing one-room apartments with an increased area. This is due to the desire to provide yourself with more comfort and free space. The functionality of such apartments is achieved through thoughtful zoning. Compact studios continue to attract those who consider real estate as an investment," summed up Mark Zavodovsky, co-founder of BAZA Development.

Andrey Serdyuk, a real estate market expert and author of the Telegram channel Realtor Academy, named the main payback factors for real estate in Moscow in an interview with Izvestia on March 29. According to him, the top 3 properties with the highest profitability and quick payback include studios and one-bedroom apartments in new buildings (up to 35 square meters), apartments in hotel complexes and apartments for daily rent (near the metro, near the TTK).

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