The renaming of former KFC outlets has been completed in Russia
Unirest, which operates the Rostic's fast food restaurant chain, has completed the rebranding of KFC outlets that came under its management after the brand left the Russian market. This was reported on January 15 by RBC with reference to the company's press service.
"Today, all restaurants are operating and developing under the Rostic's brand," the article says.
The agency added that information about the completion of the KFC rebranding was also confirmed in the 2GIS navigation service. There are no more Rostic's establishments under the old brand on the service map.
Earlier, on September 29, Ibragim Aushev, co-owner of the premium burger chain From, told Gazeta.Ru", that the growing interest of Russians in fast food is associated with an increase in the average check, an increase in salaries in the regions and the development of local fast food establishments. He added that local market players have managed to occupy a niche against the background of the departure of Western networks.
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