The financial consultant gave tips on reducing costs when shopping in the store.

Going to the store remains a familiar thing for most, although it determines not only the quality of the diet, but also the amount of monthly expenses. Olga Matveeva, financial consultant for X5's Package service, explained on November 27 to Izvestia what small changes in daily behavior help reduce spending and make purchases more conscious.

"Beautiful packaging or tempting offers are classic triggers for spontaneous purchases that hit both your wallet and often your diet balance. The golden rule is to make a shopping list and go to the store full. This not only disciplines, but also helps to think over a balanced diet for several days ahead," the expert said.

According to her, significant benefits can be obtained if you study the assortment more closely. The upper and lower shelves often contain more affordable analogues and products of their own brands, which may differ in their qualitative composition. Even a few seconds spent making a choice can make the purchase more profitable and balanced.

In addition, choosing weight products helps to control quantity and quality more precisely. The buyer determines for himself how many vegetables and fruits he needs, can choose each fruit and avoid overpaying for packaging. This approach reduces waste, allows you to buy fresh seasonal products more often and reduces the use of plastic, Matveeva emphasized.

It is also worth taking a rational approach to buying ready-made food. The financial consultant reminded that supermarkets lower prices for cooking at certain hours and using this information helps to save money without compromising the diversity of the diet. Buying quality dishes at a discount becomes a convenient solution after a busy working day.

"Many buyers do not use all the opportunities to return part of the funds. Loyalty programs and cashback services allow you not just to spend, but to save for future purchases. For example, some large chains award points for purchases, which can then be spent. An additional advantage is personal offers with increased cashback for certain categories of goods," the expert explained.

Matveeva emphasized that health is formed from daily decisions, and many of them are made right at the store shelves. Replacing automatic habits with deliberate actions helps not only save money, but also improve the quality of food, and modern services are becoming a practical tool for competent family budget management.

On November 20, an online sales expert and director of retail products at the fintech company Humopeu told Izvestia about a change in the shopping strategy of Russian customers. The key to success is a preliminary analysis. Previously, customers relied on memory, but now they have technology in their arsenal. It is recommended to start tracking the cost of desired products using special applications or browser extensions one to two weeks before the sale.

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