The share of foreign brands decreased in St. Petersburg outlets

In recent years, the share of foreign brands in St. Petersburg outlets has decreased significantly, especially in the luxury and mid-range price segments. According to IBC Real Estate research, from 2020 to 2025, the share of Russian brands in the structure of tenants of outlet centers in Moscow and St. Petersburg increased by 14 percentage points, amounting to 47%. This was reported by Delovoy Peterburg on September 26.

As of September 2025, the outlets feature brands from 29 countries (there were 28 in 2020). After the departure of a number of international players, companies from Abkhazia, Greece, Israel, Kazakhstan and Latvia took their place. Despite the growth of Russian retailers, there have been no changes in the top 5 countries in terms of brand representation. The share of American brands decreased the most, from 12% to 5%.

An important aspect is the decline in the share of the luxury and mid-range price segments, where in five years the share of luxury brands has decreased by two percentage points, and the mid-range segment has lost six percentage points. These categories turned out to be the most vulnerable after the departure of international players. As a result, the vacancy rate in St. Petersburg outlets was 9.6%, and new outlets are not expected to open in the next three to five years.

Experts from consulting companies note that over the past five years, the share of foreign brands in St. Petersburg's shopping malls has more than doubled, amounting to about 12% in the first half of 2025. If Western brands were in the leading positions in 2020, now brands from France, China, Turkey, Italy and Lebanon dominate.

Textile appearance: parallel import of clothes to Russia decreased

Smartphones, alcohol and medicines import more than other goods.

According to the publication, the situation in outlets looks even more noticeable: the share of international brands decreased from 62% in early 2022 to 43% in mid-2025. This replacement process reflects the general trends in the market, where outlets have traditionally depended on foreign brands, but other players are gradually taking their place.

According to Yulia Kuznetsova, head of the retail real estate department at Nikoliers, the share of foreign fashion brands in St. Petersburg's shopping malls has decreased from 50% to 39% since 2021.

Commercial real estate brokers in Russia on Friday, April 9, told Izvestia that the number of new foreign players entering the Russian market has been decreasing over the past few years. However, the withdrawal of brands from Russia in the current volume is not such an acute problem.

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