Fakes will be excluded from the "Honest Mark" labeling system

The Ministry of Industry and Trade has prepared amendments to the rules for labeling shoes, perfumes, tires and packaged water, which will take effect on September 1, 2025. The main goal of the regulator is to tighten control over the licensing documentation in the Honest Mark labeling system. We are talking about certificates, declarations of compliance with mandatory requirements, or a certificate of state registration.

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It is not easy to officially obtain such papers: it is necessary to send the products to the laboratory for testing, so that its specialists confirm that the products indeed comply with technical regulations on safety and other mandatory documents, the Rusbrand manufacturers' association explained to Izvestia. They added that without these documents, sales of goods in Russia are impossible, otherwise we will be talking about illegal products with questionable quality, which may also turn out to be fake. Therefore, such papers are called permissive.

Currently, when registering products with Honest Sign, businesses submit permits. However, they are not analyzed in any way. While the new rules will solve this problem: the operator of the labeling system, the Center for the Development of Advanced Technologies (CRPT), will confirm from September, for example, in Rosreestr, whether the validity period of the permits has expired, whether the regulator has withdrawn the documents for violations. If the CRPT finds that the documents have lost their relevance, the products will be excluded from the labeling system, follows from the draft amendments.

"When putting products into circulation, entrepreneurs must provide information about permits — they plan to finalize this mechanism in terms of introducing additional digital control tools and unambiguously linking such documentation to specific product units," the ministry confirmed to Izvestia.

The agency added that the new approach will exclude those participants in the labeling system who substitute documents, for example, use papers for a similar product, and also submit invalid or cancelled certificates and declarations to the Honest Mark, eventually selling a much larger volume of shipments than the permits issued to them allow.

Read more in the exclusive Izvestia article:

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