The media reported the closure of about 150 Gloria Jeans stores by the end of the year.

Russian retailer Gloria Jeans intends to close about 150 of its stores in various regions of the country during 2026. This was reported by RBC on March 25, citing sources.

According to the publication, the company plans to abandon outlets that demonstrate the lowest efficiency in terms of profitability. One of the sources admits that the optimization may affect up to 200 stores. It is assumed that the retailer will shut down the outlets as the lease agreements with the mall owners expire.

Gloria Jeans, specializing in the manufacture and sale of clothing, shoes and accessories, has been reducing its network in recent years. If in 2023 the company had 683 operating stores, by the end of 2025 their number decreased to 574.

By the end of 2025, the revenue of Gloria Jeans JSC decreased by 15.4% compared to the previous year and amounted to 24.4 billion rubles. The company's net profit for this period reached 70.2 million rubles.

The news is being updated