EU fined Gucci, Chloe and Loewe for €157 million

Fashion houses Gucci, Chloe and Loewe have been fined €157 million by the European Union's antitrust authority (EU) for setting resale prices for their retail partners. This was reported on October 14 by the Reuters news agency.

It is noted that Gucci was fined €119.7 million, while Chloe and Loewe received fines of €19.7 and €18 million, respectively. These measures, according to the newspaper, emphasize the strengthening of regulatory control over luxury companies.

As the European Commission (EC) pointed out in a statement, these brands interfered with the commercial strategies of their retailers by imposing restrictions on pricing. We are talking about the requirements to comply with recommended retail prices, discount restrictions and certain sale dates, which violated the independence of retailers in setting prices and reduced competition.

After the decision to impose fines was made, Loewe promised to act "in full compliance with antitrust laws," while Chloé stated that they take this issue "extremely seriously" and have strengthened antitrust enforcement measures.

In 2024, the EC fined the American Meta corporation almost €800 million for violating the rules of competition in advertising on the Facebook social network owned by it (owned by Meta, a recognized extremist organization and banned in the Russian Federation). The European Commission found out that the corporation had abused its position in violation of Article 102 of the treaty on the functioning of the EU.

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