Sber and MAER combined AI and media facades for ultrafast SPIEF news broadcast

At the St. Petersburg International Economic Forum, Beber implemented one of the most technologically advanced projects of the forum's business program. For the first time, an artificial intelligence gigachat became a full—fledged participant in the traditional business breakfast, which analyzed the course of the discussion, highlighting the key points of the speakers.

This year, the main topic of the business breakfast was technological leadership, the future of the global economy, Russia's competitiveness in the era of artificial intelligence and the search for new growth models in the context of global transformation.

The discussion was attended by representatives of major Russian companies, government authorities, international experts, economists, philosophers and public figures. For the first time, artificial intelligence worked with them at the same table.

A special feature of the project was that the key quotes and conclusions of the discussion, formed with the participation of GigaChat, were broadcast in real time on the digital media facades of the MAER media holding throughout the country. Residents of Moscow, St. Petersburg, Vladivostok, Novosibirsk, Krasnoyarsk, Volgograd, Tyumen, Ufa, Sochi and other cities had the opportunity to follow the discussion of the most important economic issues almost online.

Another technological solution was the organization of a reverse communication channel. The image of broadcasts from the city's media facades was transmitted back to the business breakfast hall. The forum participants could see how their speeches, ideas, and quotes become part of the country's unified information space.

During the discussion, special attention was paid to the topic of artificial intelligence as one of the key tools of economic development. Herman Gref, President and Chairman of the Management Board of Sberbank, noted that Russia retains its position among the world leaders in the development of AI and is among the countries shaping the global technological agenda. According to him, the existing gap with industry leaders is primarily related to access to computing power and will decrease in the future.

"The project, implemented jointly with SBER, has shown how technology is able to unite the business agenda, cities and millions of people into a single team," said Konstantin Mayor, owner and CEO of the SBER media holding.

MAER provided synchronous content broadcasting through a single digital infrastructure that unites a network of outdoor media facades, indoor surfaces, online resources and its own media. The audience of the media holding ecosystem exceeds 58 million people per month, and the monthly volume of visual contacts reaches 12 billion.