Registration for Digital Brand Day 2026 has been opened

The conference will be held on March 13 at Hyatt Regency Moscow Petrovsky Park. This year, the program is divided into seven professional stacks, each of which is responsible for its own digital expertise unit.

Digital Brand Day is now called "Digital Brand Day" and we are happy to announce its return! Participation is free after consideration and approval of the submitted application from the participant. By 2026, the advertising market has changed structurally, having undergone a major transformation — from disparate marketing tools to comprehensive digital systems, when technologies form the basis of the media and advertising business.

Digital advertising today is an interconnected system in which data, algorithms, platforms, products and services are combined into complex combinations and form a new architecture for brand promotion and business development of companies. The entire program of the Digital Brand Day 2026 conference "Architecture and Effectiveness of Advertising Systems" will be devoted to this new reality — its construction and effectiveness.

This year, there is a big innovation in the conference program so that it fully reflects the current state of the industry.: focus on technology, efficiency, and integrated solutions. The content will be divided into seven thematic areas. Each covers a key market segment: from performance and mobile advertising to Smart TV, digital video, BigTech and AdTech advertising products, digital marketing, and two specialized case tracks — communication and technology. Experts, market leaders and practitioners, will gather in each hall to analyze specific tasks and models.

For the first time, the main hall will host not a plenary discussion, but a series of industrial reports from key industry experts. They will present the state of the market, forecasts, new challenges and technological trends that will determine the development of the industry for the year ahead.