Pyaterochka talked about the growing demand for ready-made food

The Pyaterochka retail chain summed up the sales of its own Pyaterochka Cafe brand by the end of 2025. The company increased the share of ready-made food in the sales structure to 5%, an increase of 45% year-on-year. During the year, Russians acquired almost 2.6 billion brand items, while Pyaterochka Cafe products were included in every seventh receipt of the chain. This was reported by the press service of the retail chain.

Currently, ready-made food is available in all stores of the chain, while 85% of Pyaterochka are equipped with their own bakeries. By the end of the year, customers purchased more than 387 million packages of ready-made food, drank almost 200 million cups of hot drinks and ate about 2 billion baked goods. Compared to 2024, sales of beverages increased by 86%, ready meals — by 59%, baked goods — by 26%.

The greatest demand for the brand's products occurred on weekdays. Fridays were the peak in sales of baked goods (298 million pieces) and ready meals (68 million pieces). From Tuesday to the end of the working week, about 550 thousand drinks were sold daily. Autumn became the most popular baking and coffee season, and in October and December, customers more often chose ready-made dishes instead of self-cooking.

Regional preferences also varied. Residents of the southern regions led the way in coffee consumption (69 million cups) and pastries (544 million pieces), while in Central Russia more ready—made food was sold - 153 million packages. The most popular items were borscht (7 million servings), mashed potatoes with chicken schnitzel (5 million), cheesecakes (8 million packages), sandwich with chicken and bacon (9 million), as well as puff pastry with sugar and sausage in dough.

"Ready-made food has become one of the constant categories of purchases. In order to develop this area and gain customer loyalty, it is necessary to expand the range and introduce new offers. In 2025, we managed to launch a large—scale calendar of seasonal assortment, covering the entire year "from Carnival to New Year," said Anton Voevodin, director of the department of the Ready-to-Eat category at the Pyaterochka retail chain.

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