Russians have become more likely to buy luxury cars

By the end of 2025, 695 new Luxury cars were sold in Russia. Sales increased by 22% over the year, and Rolls-Royce became the most popular brand in this market segment, the Autostat analytical agency reported on January 26.

Sales of new Rolls-Royces in Russia last year amounted to 225 vehicles, which is about a third of the market. The Bentley brand, which was the leader in 2023-2024, dropped to the second line of the rating with an indicator of 198 units. Lamborghini (159 units) rounded out the top three, followed by Ferrari (73 units), Aston Martin (25 units) and Maserati (15 units).

The Rolls-Royce Cullinan crossover (156 units) became the best-selling model, while the Lamborghini Urus (138 units) and Bentley Bentayga (88 units) crossovers also entered the top 3. So, the new Rolls-Royce Cullinan 2025, according to open data from classifieds, is offered in the Russian Federation for about 65-100 million rubles.

Experts noted that sales of Aston Martin grew the most last year (2.3 times). For Ferrari, the figure for the year increased by 59%, Rolls-Royce — by 48%, Bentley — by 13%, and Lamborghini — by 6%. Negative dynamics was recorded only for Maserati (-57%).

Switching channels: why parallel car imports have decreased

Alternative import of cars to the Russian Federation decreased

Earlier in the day, it was reported that 64,000 BMW cars were imported to Russia in 2025, which is 44% more than a year earlier. New car imports increased by a third (+34%), while used car imports doubled (+49%).

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