The series "Lilies of the Valley. Such a tender love" became the winner of the Creative Industries 2025 Award

On December 1, 2025, Zaryadye hosted the awarding ceremony of the fifth anniversary of the Russian National Award in the field of creative industries. The first place in the "Impulse of Impact" nomination was taken by the original series of the National Media Group for the online cinema Wink "Lilies of the Valley. Such a tender love." The jury noted the vivid emotional impact of the series, its noticeable public response and contribution to the development of domestic media production.

The series was released on the Wink platform in the Wink Originals line on January 1, 2025 and was immediately loved by Russian viewers. The actors of the series received thousands of messages from the military, their wives and girls. The audience assured them that they saw their ordinary life, their problems and joys on the screen. The project was supported and gave hope.

In total, more than 1,200 applications were submitted for the Award this year, and more than 6,000 over the past 5 years. For the creators of the series, the award was a recognition of their creative approach to creating great romantic stories, as well as a symbol of success in working on a complex and relevant dramatic topic.

The award was given to the general producer of the series Yuri Sapronov. The premiere of the second season was called "Lilies of the Valley. The Second Spring" and will be released exclusively on the Wink platform.