Mash and SHOT became the winners of the National Award "Brand of the Year in Russia 2025"

The results of the III National Award "Brand of the Year in Russia 2025" were summed up in Moscow. The ceremony was held in the GUM Showroom, where the winners of more than a hundred industry and special nominations were announced. In total, the organizers received over 600 applications from Russian companies, media projects, technology and production brands. Two News Media Holding projects — Mash and SHOT — became the winners of the award.

Mash received an award in the Online Media category.

"Today, Mash is a large media ecosystem that operates across the country. Mash regions, Mash at the Sink, Mash at Sports, Mash Room, podcasts, documentary formats — all this is a single structure that we create around the brand. We always spoke to the audience honestly, quickly and to the point, and that's why this award is so significant. It shows that they trust us and continue to read. We will create even more unique and powerful projects for our audience," said Nadezhda Gladchenko, CEO of Mash.

SHOT was awarded in the nomination "Creative Brand of the Year".

"SHOT is a new way of looking at the news. We are open to the audience, constantly launching new formats — story categories, mini-series, podcasts, interactive bots - and personally meeting with subscribers offline. It is important for us that a vibrant community grows around the brand. The Creative Brand of the Year Award is a recognition that we are on the right track," said Denis Arapov, CEO of SHOT.