Reuters announced the ousting of Tesla from the European market by Chinese electric vehicles
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- Reuters announced the ousting of Tesla from the European market by Chinese electric vehicles
Tesla's electric vehicle sales are falling in the world's largest markets, but the company is experiencing the most acute problems in Europe, where it is losing out in competition with Chinese companies. This was reported on November 26 by the Reuters news agency.
"Tesla's problems are most acutely felt in Europe, where more than a dozen electric vehicles are sold for less than $30,000, and new ones are expected. A wave of Chinese brands with stunning designs and a wider range of choices is coming to Europe, from electric vehicles to gasoline and hybrid vehicles," the article says.
According to the European Association of Automobile Manufacturers, sales of Tesla electric vehicles in Europe in October this year fell by 48.5% compared to the same period in 2024. In total, the company's sales in the region fell by 30% in 2025. At the same time, industry-wide sales of electric vehicles in Europe increased by 26%.
For comparison, the publication provides data on sales of the Chinese conglomerate BYD in Europe, which reached more than 17 thousand cars in October, which is more than double the figures of Tesla.
Experts point out that the American company cannot compete with the variety offered by Chinese manufacturers. There are only two American models in Europe, the Model 3 and the cheaper Model Y.
"Meanwhile, electric vehicles from other manufacturers are becoming more popular. There are more than 150 electric vehicles from various brands in the UK, including many new Chinese competitors," the publication clarifies.
It is noted that against the background of fundamental problems, the sales level could also be influenced by the political position of Tesla CEO Elon Musk, who openly expressed support for conservative forces in European countries, in particular the German Alternative for Germany (AfD) party.
Earlier, on November 15, The Wall Street Journal newspaper wrote that Tesla had introduced a mandatory condition for suppliers — not to use Chinese components in the production of cars for the American market. The decision is related to the increase in US duties on Chinese imports and geopolitical risks. The sources of the publication noted that Tesla has already replaced some of the Chinese parts with components from other countries and intends to completely abandon supplies from China "within a year or two."
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