The economist suggested replacing the restrictions of marketplaces with uniform advertising rules

Instead of restrictions on banking products of marketplaces, it is possible to consolidate the rules governing marketing mechanics and advertising preferences, which will eliminate the perceived risks without prejudice to the development of the market. Alexey Kuzmin, Chairman of the Board of JSC National Savings Bank, told Izvestia on November 24.

"For marketplaces, banking services have become a natural extension of the ecosystem model: users get access to goods, services, payment methods and financial products in one space. Limiting such opportunities may lead to reduced competition in the digital segment, which today provides maximum transparency and convenience of choice. When the site is forced to remove its own products or products of subsidiary banks, an important incentive for the development of financial services disappears, and the market loses one of the most dynamic areas of competition between banks for customers," the economist explained.

According to him, instead of strict restrictions, it is advisable to apply regulation based on equal conditions for all market participants. Platforms are able to implement uniform rules for displaying conditions, ensure transparency of mechanics and eliminate hidden advantages for affiliated structures. This approach, Kuzmin stressed, will allow to maintain competition and protect consumers without depriving them of convenient services, since marketing tools should be adjusted, not access to the products themselves.

Even in the case of restrictions, according to the expert, the market will be able to adapt. Marketplaces will expand partnerships, strengthen offer selection services and develop technological solutions, while banks will offer more attractive conditions to remain competitive.

"This transformation will preserve the advantages of the digital environment and preserve a wide range of financial instruments for customers, even with changes in market rules," the economist concluded.

Non-free cash register: The State Duma is asking the authorities to assess the risks of price increases due to the cancellation of discounts on marketplaces.

The deputies believe that this may lead to the unavailability of many goods for the population.

On the same day, the head of the Central Bank of Russia, Elvira Nabiullina, proposed to the Minister of Economy Maxim Reshetnikov to limit banking products offered by marketplaces. She also insists on preventing the sale of subsidiary banks' products on marketplaces, as they have obviously uncompetitive advantages over other participants in the banking market.

Prior to that, on November 20, the heads of Russian banks made a proposal to ban direct discounts and bonus programs for marketplaces. At the same time, an exception is planned to be made for own products of marketplaces and socially significant categories of goods. Wildberries (WB) founder Tatiana Kim said on November 21 that marketplaces have always been a socially responsible business, and approval of this initiative could lead to higher inflation. Lawyer Andrey Alyoshkin added that the initiative to ban marketplaces from using loyalty programs is illegal.

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