The PSB called on the business to systematically develop the creative component

Businesses should develop the creative component at the system level, in particular, paying attention to the formation of a marketing strategy, Vera Podguzova, Senior Vice President and Director of External Relations at the WEF-2025.

"We are on the threshold of a new economy, with a large share of creativity not only in creative industries such as cinema, animation, design or fashion, but also in IT and industry. The development of creative industries and the integration of creative solutions into traditional industries is a growth point for the country," Podguzova said at the session "Creative Economy: a New Growth Model for the Far East", which took place on the first day of the Eastern Economic Forum.

According to her, "systematic work to take into account the creative component in different sectors of the economy" will help attract investment to the regions and provide support to small and medium-sized businesses, making their products and services more attractive.

As an example of the bank's support for small and medium-sized businesses, Podguzova spoke about the competition of domestic brands "Know ours". "We have selected 10 companies from the DPR, LPR, Kherson and Zaporizhia regions and are organizing a trip for them to the People's Republic of China as part of a Russian delegation of entrepreneurs so that they can present their products at the EXPO in Shanghai," said the Senior Vice President.

She added that the PSB will also support creative entrepreneurs in the Far Eastern Federal District. To this end, at the WEF, the bank agreed with the Corporation for the Development of the Far East and the Arctic to create the PSB ecosystem. Creative flow".

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