In China, they are preparing for the premiere of the film "Red Silk"
China is actively preparing for the premiere of the Russian-Chinese blockbuster "Red Silk". Beijing residents study the posters on the streets of the city. The most popular type of outdoor advertising in China is a banner at a public transport stop — the image is visible even from the other side of the street.
Younger potential viewers are attracted to "mysterious spy games", the older population knows that the film is connected, among other things, with the common history of China and the Russian Federation.
"Yes, I saw it on the news. This is a film that China shot together with Russia. They say it's exciting! And I would also like to see the Russian actors in it," one of the Chinese women shared.
The premiere of "Red Silk" will not only be a high-profile premiere in China, but also a symbol, as for the first time in recent history, Russia and China collaborated on a film in a large studio in China and in the most beautiful places of the Russian regions. The filming process was also monitored by the heads of state — Russian President Vladimir Putin mentioned the film in an interview with the Xinhua news agency on the eve of the visit.
Chinese residents are already showing great interest in the film. It is important for them that he also tells about the early years of the Chinese Communist Party. The citizens of the country are interested in everything related to it, and cinema and the cooperative party are the main trends in Chinese tourism.
In addition, the Amur Region has developed a unique route for the Chinese based on the film.
"The development of the route for the film Red Silk, which tells us the story of the development of the Communist Party in China with the help of our state, will close both of these trends," said Daria Ulko, Deputy Director of the Amur Region Hospitality Agency.
A special program has been developed for tourists, and an immersion script has also been written. Irina Palaeva, head of the agency's marketing projects, Associate Professor of the Department of International Business and Tourism at Amur State University, in turn, noted that Chinese residents would become heroes of the historical events of 1927.
Krasny Silk was created with the participation of NMG Kinoprokat (part of the National Media Group (NMG) holding). On the Chinese side, the Media Corporation of China (China Media Group, CMG) provides support in the promotion. The premiere in China will take place on September 4, and it is scheduled to be released on September 6.
Earlier, on August 29, "Red Silk" became a hit during the week of the best film and television projects of the Shanghai Cooperation Organization (SCO) countries in Qingdao. In addition, the film became one of the highest-grossing films of the year in Russia. It was noted that Moscow and Beijing continue to develop cooperation in the cultural sphere, with cinematographers working especially closely.
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