Russians were told about the preferences of different generations in renting housing in Moscow
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- Russians were told about the preferences of different generations in renting housing in Moscow
The average budget for long-term rentals in the Moscow region is 48.1 thousand rubles for zoomers (generation Z) and 55.5 thousand rubles for millennials (born 1981-1996). This follows from a study by Yandex. Rent and the Golden Apple.
It is specified that zoomers make up 62.2% of long—term tenants in the capital, while millennials occupy 34.4%, and representatives of generation X - only 3.4%. Most often, generation Z chooses one-room apartments, the rent of which is on average 43.1 thousand rubles, while millennials prefer two-room options at a price of 60 thousand rubles.
For zoomers, important factors when choosing a home are the possibility of settling in with pets (50%) and a stylish interior (37%). In turn, representatives of generation X emphasize the presence of a balcony or loggia (79%).
In addition, more than half of the respondents believe that fresh flowers give an apartment a special charm, especially the representatives of generation X (58%) share this opinion. Zoomers and millennials, in turn, prefer to use scented candles to create a cozy atmosphere.
As for leisure time, 49% of respondents like to relax with a cup of tea or coffee. At the same time, generation Z most often pays attention to household rituals to create a comfortable environment (46%).
"Beauty treatments also help to feel at home: almost 36% of respondents say that a bath allows them to relax, and 34% cannot imagine a comfortable time at home without hobbies. The same number say that cleaning helps to relax. Moreover, zoomers like to clean up and organize space more than other generations (40%)," the study says.
It is noted that the survey was conducted in May of this year among 2,000 people of different ages throughout Russia.
Analysts of the Yandex Rent service reported on June 4 that since the beginning of the year, all million-plus cities have shown an 8% reduction in the cost of rental housing. In their opinion, this is due to the growing supply and entry into the market of long-term rental apartments from the mass segment, including unsold secondary real estate.
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