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Producer Vereshchagin pointed to Russia's success in import substitution in the film industry

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Photo: Izvestia/Mitriy Korotayev
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The share of Russian films in 2021 was 30%, and today is 80%. Leonid Vereshchagin, producer and general director of Nikita Mikhalkov's TRITE studio, said on Sunday, December 29.

"I think the indicators are brilliant, and it can be called a very high-quality and successful import substitution. Every year the Cinema Fund, the program of filmgoers conduct about 70 thousand surveys of viewers leaving the halls of cinemas," he said in an interview with the TV channel "Russia 24".

Vereshchagin pointed out that, based on the results of research, the movie industry and make decisions. In particular, he noted that the repertoires of cinemas have been reformatted, and the pictures from the Marvel universe have been replaced by Russian bogatyrs, Koshchey Bessmertny and Serpent Gorynych. In addition, in production are new films about Cheburashka, the Wizard of Emerald City, "Morozko", "Snow Maiden" and others.

At the same time, the film producer also pointed out that, in addition to fairy tales and family films, it is necessary to create others, because "it is necessary to surprise every day."

"That is why today the Cinema Fund supports films such as "Call sign "Passenger" about the SWO, <...> about the employees of the Ministry of Emergency Situations movie "Fire" was made by our studio", - he said.

Speculated Vereshchagin and on the topic of promotion of domestic pictures. In his opinion, the main goal is to develop and strengthen the sovereignty of Russian films, as well as their distribution in friendly countries. In addition, the general director of the TRITE studio pointed out that Russia is one of the few countries in the world that has a sovereign national film industry.

"We have, one of the few countries, our own sovereign national film industry. <...> I emphasize always, when I talk about this topic, that the role of the state in this process is difficult to overestimate," he said.

Speaking about the future projects of the studio, movie producer told about the military-fantasy blockbuster "Kraken" and the historical film "Birth of an Empire". The plot of "Birth of an Empire" centers on Peter the Great, under whom Russia managed to modernize its army and achieve success in a very short period of time.

"Kraken" is a movie about a missing strategic submarine cruiser that another boat is sent to find.

"And what follows is a full adventure movie, because our sailors will face the ominous monster of the World Ocean Kraken, a huge octopus," Vereshchagin said.

According to Vereshchagin, it is science fiction, but clear enough - not about aliens and other planets. The picture should be released in April.

Speaking of paintings about ancient characters and heroes from domestic fairy tales, family and good stories, you can remember several projects at once. For example, a number of such paintings are associated with the National Media Group. Thus, on January 1, 2025, the film "Finist. First Bogatyr" company "NMG Kinoprokat" (part of the holding company "National Media Group"). And for the fight scenes, the actors took courses in Russian fist fights and weapons.

Also "NMG Kinoprokat" announced the release of the family film "Buratino" January 1, 2026, work on it is in the final stages. On the increased interest in Russian cinema spoke and General Director of NMG Svetlana Balanova. In November, she noted that in the Russian Federation 94% of viewers positively evaluated the new content of the domestic media industry, in connection with which the National Media Group will increase the production of unique projects.

Earlier, on September 4, the head of the Russian Ministry of Culture Olga Lyubimova told Izvestia studio at the Eastern Economic Forum (EEF) that at the moment 82% of the distribution in cinemas are Russian-made films. She emphasized that in terms of box office receipts, the country has returned to the level it had before the pandemic.

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