The Moscow Seasons in Beijing Festival has been awarded the China Golden Awards
The Moscow Seasons in Beijing festival, which took place in the Chinese capital this summer, received a silver award from the China Golden Awards for Excellence in Public Relations. This was announced by Deputy Mayor of Moscow Natalia Sergunina.
The project was awarded in the "Public Communications" nomination, no gold was awarded in this category, so the silver medalist became the strongest in this category.
"This award is an indicator of recognition in one of the largest markets in the world. Our partners appreciated the high level of preparation and promotion of the festival. Almost 3 million visitors got acquainted with the cultural and historical heritage of Moscow, listened to concerts, tasted Russian cuisine, and participated in creative workshops," Sergunina said.
The Moscow Seasons in Beijing Festival was held on Wangfujing Central Walking Street from June 12th to 15th. It became a continuation of a series of events dedicated to the cross-cultural Years of Russia and China. Several venues have been prepared for the guests. Among them were the photo zones of the Moscow Tea Party and Moscow Estates projects, game spaces, and the Digital Technologies section, where it was proposed to take an interactive trip around Moscow.
The conference "Cities of the Future. The synergy of the strategic partnership between Moscow and Beijing". The participants discussed the possibilities of cooperation, including mutual investments, and presented their proposals aimed at the local market. As a result, seven international agreements were concluded.
The festival was organized by the Moscow Government with the support of the Beijing People's Government.
Previously, the capital's projects were awarded the China Brand Marketing Awards. Last winter, the Chinese New Year in Moscow festival took second place in the "Best Holiday Marketing" nomination, and the "Tour of Chinese Bloggers to Moscow" event became the second in the "Best Event Marketing" nomination.
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