Budgets of Chinese advertisers in VK Advertising reached 1.2 billion rubles

In the first half of 2025, the budgets of Chinese advertisers on the VK Advertising platform amounted to 1.2 billion rubles, which is 22% more than in the same period of 2024. This was announced on September 10 by the VK press service.

"Following the results of the first half of the year, we note an increase in interest in VK Advertising tools from Chinese advertisers. Budgets are steadily growing on a quarterly basis, with a 24% year—on-year increase in the second quarter, and in the first half of the year as a whole. Asian advertisers prefer categories such as games — 88% of all campaigns in the first half of the year, recreation and entertainment — 9%, e—commerce - 2%," said Irina Sovik, Chief Operating Officer of VK Advertising.

Among the popular categories of advertising campaigns in China are games, leisure and entertainment, as well as e-commerce.

In addition to China, Turkey and Cyprus are among the three countries with the largest growth in investment in VK Advertising. The budgets of Turkish advertisers increased by 60% in the first half of the year, and the most popular categories among them were "travel and transport" (77%), "games" (12%) and "e-commerce" (4%). In turn, the budgets of Cypriot advertisers increased by 43%, and the key categories were "games" (60%), "leisure and entertainment" (12%) and "e-commerce" (11%).

The total investment in VK Advertising in the first half of 2025 exceeded 26 billion rubles, which is 31% more than in the same period last year.

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VK reported on August 12 that the revenue of VK Tech, an enterprise software developer, increased by 48% year-on—year to 6.7 billion rubles in the first six months of 2025. It was clarified that revenue from large clients, in turn, increased by 72.4% year-on-year. The growth is also due to a 25% increase in the number of relevant customers. According to the publication, recurring revenue doubled year-on-year. This is due to the growth of the customer base, which uses On-Cloud services.

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