You'll move in more quietly: the cost of daily apartment rentals has decreased

During the year, prices for daily apartment rentals decreased by more than 20% in a number of regions, analysts told Izvestia. The cost has fallen, in particular, in the Altai and Krasnodar territories, the Volgograd, Ivanovo and Tula regions, Yakutia, as well as Moscow, Kazan and St. Petersburg. The cheapest way to rent an apartment for a day is in the Kurgan, Orenburg and Omsk regions. Some of the tenants have moved into the long-term rental segment, experts say. In 2026, prices are projected to increase by an average of 10-15%, and for sought—after facilities - by 40-50%. How the daily rental market will develop is described in the Izvestia article.

Where has the rental price of posutka decreased?

The cost of daily apartment rentals decreased the most compared to December last year in St. Petersburg, Moscow and Khakassia, analysts told Izvestia.

As told, in particular, in Sberbank's Domclick service, St. Petersburg became the leader in price reduction: a decrease of 24% was recorded there (from 5.8 thousand rubles to 4.4 thousand rubles). In Moscow, rental rates have lost about 13% in value. In addition, prices in Kazan have fallen by more than 20% compared to last year, or by 1.2 thousand rubles.

"The demand for daily rent decreased slightly, which also affected the price," the service said. "There is extremely high competition in the daily rental market in Moscow, Kazan and St. Petersburg, which encourages sellers to offer more favorable terms to customers."

If you look at other regions, the decrease in the cost of daily rent there is more modest, although the trend is confirmed in them. According to the Avito Travel technology platform, in the Altai Territory (-5%), the Volgograd and Tula regions (-4%), the Republic of Sakha (Yakutia) and the Sakhalin Region (-3%).

According to the Ostrovok online hotel and apartment booking service, the regions with a decrease in the average cost of a booked night in an apartment over the year include Khakassia (by 16%), Krasnodar Krai (2%), Yamalo-Nenets Autonomous Okrug (2%). On average, a night will cost 2.7–5.7 thousand rubles, depending on the region.

Avito Travel analysts have identified minimum prices for December 2025 in the Kurgan, Orenburg and Omsk regions, as well as in Komi. The average rental price there is 2.2–2.9 thousand rubles.

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Over the past month, the most significant price reductions have been recorded in the tourist centers of "weekend trips", where owners increased prices before the long weekend in early November. In Kazan, Nizhny Novgorod, Yaroslavl, Kaliningrad and Tula, the average rates are now 4-6% lower, said Alexey Popov, chief analyst at Cyan.

— Such dynamics of short-term rental rates is typical for the first half of December, — the expert noted. — People usually have a lot to do in their "own" city on New Year's Eve, and the weather is not always conducive to traveling. In the second half of the month, basic prices for accommodation will increase by 12-15% against the background of New Year's Eve demand growth.

On New Year's holidays in Russia as a whole, the average rental price is 6.8 thousand rubles per day, which is 6% more than a year ago, the online booking service <url> told Izvestia. According to their data, rent in Rostov-on-Don fell by 11%, in Novosibirsk — by 4%, in Samara — by 0.4%.

— The surge in demand for Krasnodar is associated with the resumption of airport operations, as well as the active development of infrastructure. Demand for Volgograd and Voronezh has also increased significantly. The opening of the airport in Volgograd contributes to this, and the renovation of the urban environment in Voronezh," says Airat Musin, marketing director of this service.

What is the reason for the price reduction?

The situation in the short-term rental market in Russia is similar to that observed in the long-term segment: the volume of supply is growing, its structure is changing, and with it competition among owners for a tenant, believes Alexander Ivanov, a leading analyst at the federal company Floors.

"More and more investment apartments are entering the short—term rental market, where owners are trying to compensate for their lost incomes while they are looking for buyers," he explained. — There are cases when, in order to speed up mortgage repayment, Russians rent out their purchased housing for daily rent, while they themselves rent a more budget-friendly option for a long time.

Average rental rates will continue to decrease, and prices will jump only during the holidays, when prices for particularly sought-after options may increase by 40-50%.

Now many owners are trying to compete through service, comprehensive services and cost reduction, said Evgeny Shavnev, CEO of Flip LLC, an investment company in the real estate market.

"In addition, we need to take into account that a number of regions have seasonal demand, so it is logical that during the low season the cost there decreases," he said.

Apartment owners also follow a seasonal trend in pricing, added Evgeny Tkachev, a real estate expert.

— Unlike hotels, the rental apartment market is less susceptible to discounting due to lower costs compared to hotels and suburban accommodation facilities, — he explained.

This dynamic is related to a change in the supply structure: more inexpensive and compact facilities have entered the market, added Valery Tumin, Director of Markets in Russia and the CIS at fam Properties.

— The key factor was the new rules that came into force on September 1. Now, for legal daily rent, the apartment must be equated to a hotel room and entered in a special register," he added.

Filming process: prices for long-term rentals have dropped in Moscow and Krasnodar

This is due to the explosive growth in the number of offers on the market.

However, according to him, many owners were not ready for such requirements and moved to a "gray zone" or shifted to long-term rentals. At the same time, the Central Bank's high key interest rate makes mortgages unaffordable for most Russians, which encourages people to rent housing for a long time rather than buy. This increased the supply in the long-term segment and indirectly affected the daily market.

— Next year, I forecast moderate growth in the range of 10-15%, approximately on par with inflation, — said Valery Tumin. — Russians are increasingly traveling around the country, the demand for domestic tourism is holding up, and this will support the market. In January, as always, we expect a seasonal downward correction of 2-4%.

Further dynamics largely depends on the Central Bank's decisions on the key interest rate: if it starts to decline, it can revive both the housing purchase market and the flow of some owners back from long-term to short-term rentals, experts believe.