The award ceremony of the PRObrand 2025 marketing competition took place in Moscow

On October 29, a solemn ceremony of awarding the winners and prize-winners of the VII international marketing competition in the field of tourism "PRObrand-2025" took place in Moscow. For the first time in the history of the competition, not only representatives of the tourism business and the hospitality industry, but also the arts met and united at the ceremony.

The participants of the ceremony and the Organizing Committee received greetings from Sangaji Tarbaev, Head of the Committee on Tourism and Development of Tourism Infrastructure of the State Duma of the Russian Federation. It was read out and congratulated by a member of the committee, deputy of the State Duma Alla Salayeva.

For seven years now, the PRObrand competition has been fulfilling its main mission — uniting regions and countries, helping to establish communications between participants in the tourism market. This year, the organizers, the Eurasian Community of Travel Industry Specialists, ECOT, have taken another step forward. Art and tourism always go hand in hand, and it is no coincidence that there are always many museums, galleries, and creative spaces among the nominees. New joint projects aimed at promoting and preserving national historical memory and Russian traditions and values have emerged on the new site. The Kirov Region received a special diploma "Region Leader" for the active promotion of the region.

As part of the award ceremony for the winners and prize-winners of the international marketing competition "PRObrand-2025", the best car routes of this year were also awarded according to the version of the ECOT and the media holding <url>.

Experts selected the best car routes posted on the official tourist websites of the regions, assessing how well the route has been developed taking into account the needs of motorists, its potential interest and accessibility for road travelers, and whether there is additional information.

The PRObrand 2025 competition is held among the participants of the tourism industry of the Eurasian space. Its purpose is to promote national and local tourism brands, exchange experience in their creation, and organize interaction between all stakeholders in the development of international tourism in the Eurasian space.